Irmak Atabek is a multi-talented animation producer and strategist specializing in global children's content and intellectual property development. With extensive experience spanning the U.S., UAE, and currently based in Nairobi, Kenya, Irmak leads innovative preschool projects at Mako, collaborating closely with local creative teams and international partners.

Deeply passionate about kids' entertainment, Irmak believes children's content has the power to shape future changemakers. She is committed to creating meaningful stories that inspire young minds while reflecting diverse cultures. Her dedication to promoting creativity and positive values in animation has positioned her as an influential voice in the industry.

At SAC25, Irmak will share insights into successful strategies for creating impactful children's animation, offering attendees the tools to craft stories that not only entertain but inspire future generations.